Case study · UK same-day courier

from website to growth system

We rebuilt a courier company’s brochure website as a web app that prices jobs instantly, tracks every van live, answers every call and follows up every lead.

The courier web app homepage: a cinematic video of the van at the depot with the headline Collected within the hour

Concept build. Brand name and contact details changed for client privacy.

The brief

same-day customers decide in minutes

The old site asked customers to fill in a form and wait for a call-back. Same-day customers don’t wait: they want a price now, to see where the van is, and someone to answer.

So we didn’t just redesign it. We built the systems that win the job: an instant quote engine, live tracking, a 24/7 AI phone line, customer and driver apps, and automated follow-up.

27SEO pagesincluding 7 local landing pages
24/7AI phone linequotes and books on the call
3apps in onecustomer, driver and office
7automationsfrom welcome to win-back
01Instant quote

priced in 20 seconds

The old site sent every enquiry to a contact form. Now two postcodes give an instant price range, and one tap sends the booking to the office.

  • Prices from the company’s own rates, for every vehicle from small van to artic
  • Booking requests land in the dispatch inbox with the customer’s details
  • A copy of every quote goes to the customer by email
Instant quote form showing a price range for a short wheel base van
02Live GPS tracking

watch the van

Every job gets a tracking code. Customers follow the van live on a map with an arrival time, instead of ringing the office.

  • A tracker per driver: the free Traccar app or a fitted GPS unit
  • Tracking link sent by text the moment a job is booked
  • Texts when the van sets off, collects and delivers
Live tracking page with the van on a map and seven minutes to collection
03AI phone line

never misses a call

An AI quote desk answers every call on the first ring, day or night. It prices the job, books it and hands over to a person whenever the caller asks.

  • Answers 24/7, including weekends and bank holidays
  • Quotes on the call using the same prices as the website
  • Every call saved with a summary and recording
AI quote desk transcript where a caller gets a price and books
04Customer app

one tap away

A browser app customers add to their home screen. They stay signed in, rebook in one tap and see every delivery live. No app store needed.

  • Accounts that stay signed in on the device
  • Saved quotes and one-tap rebooking
  • Customers choose their texts, emails and offers
App home with a live delivery and saved quotesApp quote screen with a Book this job buttonMobile homepage with the Add to Home Screen button
05Drivers & dispatch

one system

Drivers sign in once and tap through each job. The office sees every van on a live map, with jobs, leads, members and messages in one place.

  • Driver app with status buttons and tracker setup
  • Every status tap texts and emails the customer automatically
  • Lead inbox: website, app and AI-phone enquiries together
Dispatch console with each driver on a live map
Driver app with a job and a Collected button
06Automations & CRM

follow-up on autopilot

Every quote becomes a lead that gets followed up: confirmations, reminders, review requests and win-back emails, all switchable from one screen and connected to Momento CRM.

  • Booking confirmations and delivery updates by email and text
  • Quote follow-up after 24 hours if it wasn’t booked
  • Review requests, win-back and email campaigns to opted-in members
Branded booking confirmation email in the message log

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